Renato Lopez
Steadfast Creative
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Iván "Pudge" Rodríguez

Brand Identity, Web Design

He is one of the best ball players of our time. The inspirational leader for a new generation. An ardent entrepreneur willing to take risks. These are just a few points that distinguish Iván "Pudge" Rodríguez. Just as a person grows, so must the brand that reflects them. 

His marketing team came to us to re-imagine Pudge and tell his story after stepping off the field.

Creative Direction, Brand Analysis, UI / UX, Marketing Strategy, Graphic & Web Design.

Red, white and blue

Red, white and blue

Meet the American Dream.
A legacy forged.

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Legacy: part 2

Legacy: part 2

Pudge's new brand celebrates his successes and helps others know how active he is off the field. 

Merchandising

Merchandising

Harnessing the the value of your name. 

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#followpudge

#followpudge

We made it easy to follow the legend. 

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